For Commercial HVAC Contractors
Educational content that proves expertise and captures qualified leads.
We help commercial HVAC contractors stop competing on price by building proof systems that teach—not sell.
60-second overview of Convert.ink
You're Trapped in the Education Loop
Repeating Yourself Endlessly
Every prospect asks the same questions. Every proposal requires the same explanations. Your expertise is valuable, but you're delivering it one person at a time.
Deals Dying in Education
The facility manager gets it. But they can't convince their CFO. Deals stall because multiple stakeholders need the same education you've already provided.
Attention Leaking Everywhere
Someone visits your website—gone. You meet a prospect—exchange cards, never connect. No system to stay in touch during 6-12 month buying cycles.
The Proof Engine™
Most agencies create content and hope it works. We build complete proof systems that capture leads, educate prospects, and move deals forward automatically.
EXTRACT
Map your expertise into teachable frameworks.
BUILD
Create courses & tools that prove competence.
CAPTURE
Turn attention into owned relationships.
NURTURE
Stay top-of-mind through 6-12 month cycles.
AMPLIFY
Distribute your content everywhere.
OPTIMIZE
Continuously improve based on data.
Teaching Proves Expertise Better Than Claiming It
The Old Way
- We're HVAC experts (so says everyone)
- Generic content about 'energy efficiency tips'
- Hope prospects remember you when ready
- Start education from scratch on every call
- Compete on price, look interchangeable
The Proof Engine Way
- Here's exactly how we audit—step by step
- Educational courses teaching specific methodology
- Owned email list you nurture automatically
- Prospects arrive pre-educated on your value
- Command premium pricing (proven expertise)
Built for Established Commercial HVAC Contractors
This isn't lead generation for residential tune-ups. This is a strategic system for B2B contractors with complex sales cycles.
You're a great fit if:
You do $3-10M revenue, work in commercial/industrial, and are tired of competing on price.
This isn't for you if:
You need leads next week, do mostly residential work, or want the cheapest marketing option.
Not Sure Yet? Start Learning for Free.
We share everything we do for clients—completely for free. Use our guides to build it yourself.
How to Build an Email Course
Step-by-step guide to creating courses that prove expertise.
The Complete Template Library
Checklists, worksheets, and frameworks for HVAC contractors.
50 LinkedIn Post Templates
Proven posts that drive traffic and build authority.
If you can execute yourself, go for it. If you'd rather have experts handle it...
Questions Contractors Ask Us
Stop Competing on Price.
Start Competing on Proof.
Most contractors will keep repeating themselves on every sales call. You can build something better.
The Proof Engine™
Content That Proves. Systems That Sell.
"Most agencies create content. We build complete proof systems that capture leads, educate prospects, and move deals forward—automatically."
Stop Competing on Price.
Start Competing on Proof.
No Gatekeeping.
We share everything we do for clients—completely for free. If you can execute yourself, excellent. If you'd rather hire experts, we're here.
Get New Guides Every Week
We publish detailed how-to content weekly on Substack. No fluff, no sales pitches.
Or browse everything on our Substack